The simple formula for viral Instagram Reels

I always thought I was “bad” at Instagram. I never knew what to post, and certainly didn’t when the Reels feature came out. I posted 10 reels to my Instagram with little results. Then, I posted this video:

https://www.instagram.com/reel/CH5ote8gsGh/

I didn’t think anything of it. In fact, it flopped so badly with my initial audience I contemplated deleting it. I’m glad I didn’t, because a week-ish later it hit the almighty algorithm. I woke up to a notification that it had 100k views. Then 200k. Then 5 MILLION. What?